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News

Caroline Francis talks storytelling in CMO magazine

Digital business, Working at Jade - June 16, 2017

Caroline.jpgOur Director of Marketing, Caroline Francis, spoke to CMO about what it takes to be a good storyteller and the value it creates for a brand. 

“With more than 80 per cent of decision makers researching your company before choosing a product or service, your story needs to be continuous and take people on a journey that captivates their attention and compels them to act – through a range of mediums.”

Caroline points to the heavy content focus of her team as key to telling a strong, captivating story. “That’s why at Jade Software, 50 per cent of our marketing team is made up of storytellers who write content our audience loves.”

Read the entire story.

 

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