Caroline Francis talks storytelling in CMO magazine
Our Director of Marketing, Caroline Francis, spoke to CMO about what it takes to be a good storyteller and the value it creates for a brand.
“With more than 80 per cent of decision makers researching your company before choosing a product or service, your story needs to be continuous and take people on a journey that captivates their attention and compels them to act – through a range of mediums.”
Caroline points to the heavy content focus of her team as key to telling a strong, captivating story. “That’s why at Jade Software, 50 per cent of our marketing team is made up of storytellers who write content our audience loves.”