Warning

It looks like your browser is out of date. If you can't upgrade it, parts of this site might not look or work properly. Sorry.

x
Do not email this address if you are human.

News

CIO John Ascroft on traditional businesses going digital

Jade in the news, Digital business - June 24, 2015

Writing in Idealog this week, our CIO John Ascroft  looks at How traditional businesses can – and must – effectively manage their transformation to the digital model.

john_ascroft.jpgThere are a lot of reasons why businesses are starting to take digital business transformation seriously. For John, this transformation starts with people.

Digital business models require a new way of thinking, new relationships throughout the organisation, and new processes to support a more connected and engaged consumer relationship. The customer experience has now become the most important focus within a company.

And as digital business models become more popular, so are some new skills.

50 per cent of businesses expect to transform, at some level, into a digital business by the end of 2016. Yet organisations are finding they don’t have the skills to manage this transition, largely due to a lag as businesses fill roles that never used to exist, like data scientists, hi-tech developers and digital managers.

The question for a lot of companies is how to successfully integrate these new skills, and a new customer-first mindset, into the way they operate. As John says, they need to "avoid the trap of treating their transformation as a series of digital projects".

Read John's full piece in Idealog for his recommendations to businesses that are taking on the challenges of digital business.

We’ll help you to answer the big questions.

Contact us now. info@jadeworld.com.

Sign in