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CIO John Ascroft on traditional businesses going digital

Jade in the news, Digital business - June 24, 2015

Writing in Idealog this week, our CIO John Ascroft  looks at How traditional businesses can – and must – effectively manage their transformation to the digital model.

john_ascroft.jpgThere are a lot of reasons why businesses are starting to take digital business transformation seriously. For John, this transformation starts with people.

Digital business models require a new way of thinking, new relationships throughout the organisation, and new processes to support a more connected and engaged consumer relationship. The customer experience has now become the most important focus within a company.

And as digital business models become more popular, so are some new skills.

50 per cent of businesses expect to transform, at some level, into a digital business by the end of 2016. Yet organisations are finding they don’t have the skills to manage this transition, largely due to a lag as businesses fill roles that never used to exist, like data scientists, hi-tech developers and digital managers.

The question for a lot of companies is how to successfully integrate these new skills, and a new customer-first mindset, into the way they operate. As John says, they need to "avoid the trap of treating their transformation as a series of digital projects".

Read John's full piece in Idealog for his recommendations to businesses that are taking on the challenges of digital business.

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