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Digital disruption: What's in a cliché?

Jade in the news, Digital business, Energy industry - December 16, 2015

john-ascroft-downstream.jpgThis month, readers of Energy News have heard from our CIO, John Ascroft, about the trends behind that old cliché, "digital disruption".

John (pictured addressing this year's Downstream conference) breaks digital disruption into four major strands:

  • Consumer demands for world-class digital services
  • New digital-first entrants in established markets
  • Advancing consumer technology
  • The central role of data management and analysis in every business.

Addressing each in turn, John shows how businesses can see past the buzzwords and discover the threats and opportunities that digital disruption brings.

"You can see why these four trends get lumped together as “digital disruption”. Technology is a cause of each of them, and to take advantage of the related opportunities takes smart digital work."

Read the full article: Digital disruption: What's in a cliche?

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