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Eduard Liebenberger features in NBR

Jade in the news, Digital business - October 4, 2017

What exactly does digital transformation involve? Jade’s Head of Digital, Eduard Liebenberger, lends his thoughts to NBR about what it takes to implement a successful business-wide digital transformation strategy. 

In an NBR feature titled Digital transformation is a team sport, Eduard suggests organisations looking to avoid failing at digital transformation should stay away from band-aid solutions. Ed-AI in the workplace-small.jpg

“In virtually all transformations considered to be successful, the one common denominator is objectives and incentives across all levels of leadership were aligned to make digital transformation a priority."

“Equally, every failed attempt also failed to align the business. Simply installing a chief digital officer or a head of transformation isn’t enough.”

Read the entire article.


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