Eduard Liebenberger features in NBR
What exactly does digital transformation involve? Jade’s Head of Digital, Eduard Liebenberger, lends his thoughts to NBR about what it takes to implement a successful business-wide digital transformation strategy.
In an NBR feature titled Digital transformation is a team sport, Eduard suggests organisations looking to avoid failing at digital transformation should stay away from band-aid solutions.
“In virtually all transformations considered to be successful, the one common denominator is objectives and incentives across all levels of leadership were aligned to make digital transformation a priority."
“Equally, every failed attempt also failed to align the business. Simply installing a chief digital officer or a head of transformation isn’t enough.”