Jade powers TAL into the AFR's 50 Most Innovative Companies 2016
The Australian Financial Review (AFR) has named its 50 Most Innovative Companies list for 2016, and our longstanding innovation partnership with TAL has earned spot #24.
Digital transformation at TAL is happening thanks to a 'one team' approach involving TAL and Jade people working together in innovative, nimble ways. The AFR focuses on one product of this partnership, a life insurance comparison tool:
The TAL Services comparison tool has been able to address key needs by moving customers from comparison purely about price, to comparison on what matters to the them. TAL Services has also built customer knowledge by removing jargon and providing an easy way to differentiate products. Statistics show that conversions of visitors to quotes has improved significantly from six per cent to 16 per cent in only six months. TAL Services has been able to transition customers from an experience that was uninformed, to empowered.
This is recognition of a great partnership that's already achieved a lot, and will keep working to make TAL's digital business even stronger.
- See the AFR's full 50 most innovative companies 2016
- Read more about the Jade-TAL partnership
- Try the Lifebroker comparison tool for yourself
More from Jade:
An ebook for the insurance sector, looking at how the right culture and processes can make you more innovative, and competitive, as digital trends change the world.
An important part of that culture is our Thinkubator programme, which we've refined into a "proven framework for innovation".