John Ascroft features in NBR
Big data is dominating modern companies and driving business decisions. Our own John Ascroft has offered his thoughts on the breaking big data wave and what it means for business moving forward.
In an NBR feature titled To gather or to not gather, that is(n’t) the question, John discusses the difficulty for smaller companies to compete with the scale of data that larger business are able to generate, especially as the world becomes more competitive on a global scale.
“Companies in New Zealand are almost de facto competing globally now. So being close to customers, understanding their needs and meeting those needs is more important now than ever. It also means personalised offerings are critical,” he says.