Rust Report meets our Australian General Manager, Craig Beveridge
Last week Craig Beveridge, our General Manager, Australia, featured in the Rust Report's 'VIP Told Me' segment. Asked what's on top of our customers' agendas today, Craig picked digital business transformation, an underlying pain point that causes different symptoms for every company taking it on.
"Immediate pressures that our customers want help with include things like customer engagement, single view of the customer, and freeing up data from multiple legacy systems. But these all invariably revolve around the larger issue of how to truly operate as a digital business."
As always, the Rust Report was interested to hear about the ICT market today - the challenges and opportunities that Craig has in his sights, for example.
"It’s wonderful to see business models changing to put the customer first, and to give digital data the central place that it deserves. Companies are embracing digital innovation, which opens up more space for us to play in."