TAL and Jade show insurance industry a new way to innovate
Life insurers are in the business of trust. TAL, Australia’s largest life insurer, discovered that customers trust you more when they’re handed control. That’s why they enlisted the help of their innovation partner Jade to help prototype, test, and build new customer facing applications.
Over a warm three week period in Sydney, Jade’s UX and design experts teamed up with TAL, and their customers to design, test, and iterate upon a number of concepts that addresses the needs of insurance customers. The result - two new customer facing portals that acted as a catalyst for change, showing the industry a new way to test and implement new innovations.
Find out how Jade’s partnership gave TAL the confidence to innovate in the life insurance game.