Whether your business sells products, services, or a mixture of both, this webinar explores how adopting product and outcome-focused mindsets is a proven foundation for growth.

Join us to learn about:

  • Shifting your thinking so you can modernise applications with confidence
  • Benefits and opportunities of adopting an outcome focused product mindset
  • Developing feedback loops and discovery to deliver value to customers while aligning to business objectives
  • Prioritising outcomes and developing product roadmaps
  • Practical tips to get started and stay committed


Head of Product at Jade Software Ashley Bass

Ashley leads the product team and product strategy for all Jade products. With more than 10 years of product leadership experience across multiple industries in the US and New Zealand, Ashley focuses on the practices that ensure Jade continues to deliver great products that solve problems for customers. She is passionate about customer engagement and success as well as consistently delivering high quality product improvements that increase value and improve outcomes for customers, and is thrilled to be helping people and financial institutions do their part to protect our communities through products such as Jade ThirdEye.

Product Manager at Jade Software Iryna Melnyk

Iryna leads cross-functional teams to build great products and successfully implement solutions. She is interested in customer and business value just as much as the collaborative process of building software, practices and methodologies, and helping teams to succeed. Along with her product manager experience, Iryna has many years of experience as a test engineer enabling her to bring insight into what it takes to discover, build, release and maintain good software and work with a development team.

General Manager Australia at Jade Software Justin Mercer

Spearheading the overall operations, which includes the sales, account management, marketing, and delivery teams in Australia, Justin has a reputation for adding tremendous value to clients’ businesses. Before helping grow Jade’s operations from scratch, he spent three years running projects around the world for a Barcelona-based advertising agency, and three years for the New Zealand trade agency in Wellington, Auckland, and Sydney.