How we use cookies and other methods for the collection of website usage data

By using this website and our other online services, we may store and access cookies, IP addresses, and use other methods to collect website usage data. We do this to improve your online experience. The information collected can include information about your use of our website, the browser and device type you are accessing it from, and where you are in the world (which distinguishes you from other users of our website).

All websites that operate across certain parts of the European Union are required to obtain consent to using or storing cookies (or similar technologies) on your computers or mobile devices. This cookie policy provides you with clear and relevant information about the cookies we use and the purposes for using those cookies.

What are cookies?

A cookie is a small text file that is downloaded on to your computer, tablet, or smartphone when you visit a website and when you click or open certain emails. They are widely used to make websites function properly, as well as to provide business and marketing information.

What cookies do we use?

Our website implements different types of cookies, including:

  • First-party cookies: cookies that we place on your device when you visit our site.
  • Third-party cookies: cookies that are set by a domain other than ours when you visit our site (e.g. by If, when you visit our site, another domain sets a cookie through our site, it is a third-party cookie.
  • Persistent cookies: cookies that remain on your computer or mobile device for the period specified in the cookie. They are activated each time you visit the website that created that particular cookie and may remain on your computer following the end of your browsing session.
  • Session cookies: cookies that are created temporarily. These allow us to link your actions during your browser session on our site. A browser session starts when you open the browser window and finishes when you close it. When you close the browser, all session cookies are deleted.

The specific types of first- and third-party cookies include:

  • Essential website cookies: these are strictly necessary to provide you with services available through our websites.
  • Performance and functionality cookies: these are used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
  • Analytics and customization cookies: these collect information that is used either in aggregate form to help us understand how our websites are being used, how effective our marketing campaigns are, or to help us customize our websites for you.
  • Advertising cookies: these are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases, selecting advertisements that are based on your interests.
  • Social networking cookies: these are used to enable you to share pages and content that you find interesting on our websites through third-party social networking and other websites. These may also be used for advertising purposes.

We use cookies when you visit our websites for the following reasons:


Cookies are used for technical reasons to enable the efficient working of our websites. For example, to:

  • Balance website traffic to ensure our customers receive a consistent and reliable service
  • Limit traffic to key parts of the websites, to maintain performance levels
  • Store your acceptance of the privacy policy, cookies policy, and website terms and conditions, without which access is not granted to our website
  • Manage the performance of the websites during high traffic periods

Ease of use

Cookies are used to enhance the ease of use of our websites for customers. For example, to:

  • Remember your language and country of choice, and presenting relevant content
  • Personalize your experience so you receive content that is relevant to you
  • A/B split testing, to test different designs before making them permanent for all users to optimize the design experience so you find our site easier to use
  • Remember who you are when you come back to our websites


Cookies are used to gather statistics on how visitors use our site. For example, to:

  • Gather feedback through customer satisfaction surveys
  • Gain insight into how visitors use our websites so that we can make improvements to their usability

Marketing & Segmentation

Cookies are used to enable us to present appropriate messages to you. For example, to:

  • Allow our site to serve up different versions of a page for marketing purposes.
  • Display messages that offer a selection of articles or blog posts based on your viewing behavior on our websites.
  • Understand our customer and members (including their online behavior) that then drives all kinds of data-led usage. This may include sharing and receiving cookies with third-parties from time to time.
JADE development partners

First-party cookies that we currently use


(HubSpot Cookie Policy)

HubSpot is our website-hosting platform and uses cookies to gather statistics on site visitors; remember visitor preferences and details for ease of use; and enable A/B testing and other marketing and segmentation abilities to improve our website.

Third-party cookies that we currently use

The third-party cookies that we use do not collect your name or address. For more information about the cookie provider and how they apply cookies, please visit their website, using the details shown below. The third-party cookies we use are as follows:

Google Analytics

(Google Analytics Cookie Policy)

These cookies are managed by Google Analytics and we use them to understand the number of website visits, how users find the website, and how they use the website.

  • _ga (expires after 2 years)
  • _gid (expires after 24 hours)
  • _gat (expires after 2 years)

Google Ads

(Google Ads Cookie Policy)
  • Id (expires after 1 year)
  • IDE (expires after 14 days)

Google Optimize

(Google Optimize Cookie Policy)
  • __utmx (expires after 18 months)
  • __utmxx (expires after 18 months)

These cookies are managed by Google and we use them to test new website content to improve the user experience.


(HotJar Cookie details for the tracking script)

HotJar cookies are used to remember whether you have taken part in a survey or poll, and used to record user behavior to help improve our sites usability. To opt out of Hotjar, please go to the following link:

Session cookies that we currently use


(Facebook Cookie Policy)

The Facebook pixel is an analytics tool that helps measure the effectiveness of our advertising. 


(LinkedIn Insights Tag information)

The LinkedIn Insight Tag is used to track conversions, retarget website visitors, and unlock additional insights about members interacting with our ads.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers.

To find information relating to other browsers, visit the browser developers' website.

To opt out of being tracked by Google Analytics across all websites, visit